This ethnic hair product line was developed by Kim Kimble; the hairstylist of Beyoncé. The “K” (for Kim) is organically shaped to echo the natural and safe ingredients inside her beauty product line. This project started with branding and packaging and led into creating booth designs and marketing materials for multiple tradeshows. It was such a thrill to design something for a star like Kim Kimble.
These seven products evolved through the feedback of buyers and Kim to be launched in Target 2011. Fourteen other products were also developed.