Buddy Dog Food
Food for the four-legged buddy of the urban college graduate making $40,000 a year. These premium puppy morsels are sold in urban specialty stores where clerks have the back of the buddy puppies, and buddies have the back of their buddy owners. This is reflected in the logo: two back-to-back “B”s.
With four delicious buddy flavors, every ‘buddy’ wins. The dog on front is for the owners because research shows owners want to see their puppy when buying food. Ultimately each flavor will feature its own puppy.